Itay Noy · Maximalism

Strap for Max 01

Takes 20 mm straps. Verified lug width, the straps that fit this model, and answers to the most common questions.

Lug width20 mm
Case diameter42 mm
ReferenceMAX01
FamilyMaximalism
MovementETA caliber 2824-2 hours, minutes, seconds | date
CaseStainless Steel

Spring bar

Swiss Standard universal spring bars

The right category for this model · 316L steel, all lug widths 13–26 mm

Straps for the Maximalism MAX01

Selected for the 20 mm lug width · workshop selection

All 20 mm straps →

The Maximalism MAX01, seen from the bench

The Maximalism by Itay Noy is powered by the ETA 2824-2 automatic caliber with hour, minute, second and date functions. The watch features a distinctive design that characterizes the creations of the Israeli brand. The Swiss movement ensures reliability in basic functions with a power reserve of approximately 38 hours.

Frequently asked questions

What is the lug width of the Itay Noy Maximalism MAX01?

The Maximalism MAX01 features a 20mm lug width, an established standard in contemporary watchmaking that enables versatile pairings with bespoke straps. This proportion was deliberately calibrated by the designer to maintain visual equilibrium between the sculptural case and strap, avoiding disproportions that would compromise the entire architectural composition.

Which strap is most suitable for the Itay Noy Maximalism MAX01?

For the Maximalism MAX01, we recommend straps that create deliberate contrast with the case's sculptural geometry. Black alligator offers minimalist elegance, whilst vegetable-tanned calf introduces natural patina and chromatic depth. NATO straps in neutral tones deliver contemporary effect, whilst charcoal-grey rubber amplifies the design's tech-forward character.

How do you change the strap on a 20mm lug width watch?

To change the strap on a 20mm lug width timepiece, position the watch on a flat support surface. Use a dedicated spring bar tool to activate the spring bar from the internal side of the lug, pressing gently inward until the first strap side releases. Repeat on the opposite side. Insert the new strap by aligning the lateral holes with the case pins, pushing the spring bar until it clicks into position.

Which aftermarket straps are compatible with the MAX01's 20mm lug width?

All straps with certified 20mm lug width are compatible with the Maximalism MAX01. Milano Straps exclusively offers models tested for this measurement, available in alligator, vegetable-tanned calf, shell cordovan, NATO, and technical rubber. Each strap is evaluated for both technical compatibility and visual proportion relative to the case.

What is the average lifespan of a leather strap for the Maximalism MAX01?

A premium leather strap (alligator or calf) for the MAX01, with moderate daily use, maintains structural integrity for 5-7 years. Vegetable tanning develops patina and micro-abrasion that enriches its aesthetic character over time. Ageing accelerates with intense UV exposure or frequent perspiration. Nylon NATO straps offer greater durability (7-10 years), whilst technical rubber resists 3-5 years of intense use before elasticity diminishes.

The next step

The right strap isn't chosen. It is built, together.

From the atelier appointment to delivery, every step is made for those who know that things done well take time. Rare leathers, one piece at a time, eighteen months of warranty.

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Casati Milano · Via XX Settembre 15, Milan · by appointment only