Itay Noy · Identity

Strap for ID Japan

Takes 20 mm straps. Verified lug width, the straps that fit this model, and answers to the most common questions.

Lug width20 mm
Case diameter42 mm
ReferenceIDJapan
FamilyIdentity
MovementETA caliber 2824-2 Hours, Minutes, Seconds | Date
CaseStainless Steel

Spring bar

Swiss Standard universal spring bars

The right category for this model · 316L steel, all lug widths 13–26 mm

Straps for the Identity IDJapan

Selected for the 20 mm lug width · workshop selection

All 20 mm straps →

The Identity IDJapan, seen from the bench

The Itay Noy Identity IDJapan is a contemporary Israeli watch designed by Itay Noy, featuring a 42.40 mm stainless steel 316L case with integrated bracelet. It houses an ETA caliber 2824-2 automatic movement displaying hours, minutes, seconds, and date. The 20 mm lug width defines the watch's proportions on the wrist and is critical for strap selection.

Frequently asked questions

What is the exact lug width of the Itay Noy Identity IDJapan?

The lug width of the Itay Noy Identity IDJapan is precisely 20 mm. This measurement is essential when selecting a replacement strap. To verify it accurately, position a ruler parallel to the dial, passing through the internal points (not the outer edges) of the lugs: the distance between these points corresponds to 20 mm. An imprecise measurement will compromise the aesthetic harmony of the watch-strap pairing.

Which strap is most suitable for the Itay Noy Identity IDJapan?

The ideal strap depends on your lifestyle and intended use. For formal elegance, an alligator with vegetable tanning or premium French calf leather (Hermès, Annonay) creates visual harmony with the watch's contemporary geometry. For a casual-sporty approach, a NATO fabric strap or FKM rubber maintain the model's minimalist character. The key principle is avoiding decorative straps that contradict the original design's rigorous aesthetic.

How do I change the strap on the Itay Noy Identity IDJapan?

Strap replacement requires a spring bar tool and careful attention to the spring mechanism's fragility. Place the watch on a soft surface. Access the lugs by inserting the tool into the lateral groove; apply gentle inward pressure to extract the elastic spring. Repeat for the opposite lug. Insert the new strap's lugs, ensuring the spring returns to its locking position. If you lack experience, entrust the task to a competent watchmaker: improper handling may damage the lugs or strap.

Can I use an aftermarket strap with the Itay Noy Identity IDJapan?

Yes, an aftermarket strap is compatible provided it respects the 20 mm lug width specification. Milano Straps offers a curated selection of straps in this size, crafted from premium materials (alligator, calf, fabric, rubber) with finishing details that integrate visually with the Identity's aesthetic. Ensure the construction quality—stitching, deployante clasp, and buckle—is proportionate to the watch's overall value.

How long does a leather strap last on the Itay Noy Identity IDJapan?

Longevity depends on material quality and frequency of use. An exceptional alligator strap with vegetable tanning maintains structural integrity for 3–5 years under daily wear with proper maintenance (avoid prolonged humidity exposure; protect from perspiration through periodic cleaning). Premium French calf lasts 2–4 years. NATO fabric or organic cotton resists degradation for 4–6 years. FKM rubber extends lifespan to 5–7 years. Regardless of material, the stitching and lug attachment are critical failure points: hand-stitched vegetable-tanned leather requires annual inspection.

The next step

The right strap isn't chosen. It is built, together.

From the atelier appointment to delivery, every step is made for those who know that things done well take time. Rare leathers, one piece at a time, eighteen months of warranty.

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Casati Milano · Via XX Settembre 15, Milan · by appointment only