Itay Noy · Maximalism

Strap for Max 02

Takes 20 mm straps. Verified lug width, the straps that fit this model, and answers to the most common questions.

Lug width20 mm
Case diameter42 mm
ReferenceMAX02
FamilyMaximalism
MovementETA caliber 2824-2 Hours, Minutes, Seconds | Date
CaseStainless Steel

Spring bar

Swiss Standard universal spring bars

The right category for this model · 316L steel, all lug widths 13–26 mm

Straps for the Maximalism MAX02

Selected for the 20 mm lug width · workshop selection

All 20 mm straps →

The Maximalism MAX02, seen from the bench

The Itay Noy Maximalism MAX02 is a stainless steel watch with a 42.40mm case diameter and 20mm lug width. It features an ETA 2824-2 automatic and manual-wind movement with 25 jewels, oscillating at 28,800 bph, and an integrated bracelet that forms part of the watch's sculptural aesthetic. The dial displays hours, minutes, seconds, and date in a composition balancing legibility with visual impact. The steel case develops a natural patina over time, enhancing its appeal.

Frequently asked questions

What is the lug width of the Itay Noy Maximalism MAX02?

The MAX02 features a 20mm lug width, the standard distance between the lugs that hold the strap. This dimension can be verified with a digital calliper positioned across the case, and is essential to ensure compatibility with aftermarket straps.

Which strap is most suitable for the Itay Noy Maximalism MAX02?

The choice depends on your intended use. For formal occasions, we recommend alligator or vegetable-tanned calf leather, which emphasise the sculptural aesthetic of the case. For daily wear, a cotton-nylon NATO or FKM rubber strap offers durability and practicality. For timeless elegance, natural shell cordovan develops a unique patina over time.

How do you change the strap on the MAX02?

The strap is removed via the spring bars on the lugs. Using a spring bar tool or small flathead screwdriver, gently press one of the bars until one end of the strap is released. Repeat on the other side. Installing the new strap follows the reverse process, inserting the bars into the slots of the new strap.

What type of aftermarket strap is compatible with the MAX02?

Any strap with 20mm lugs is compatible. Milano Straps offers a complete collection of straps in this size: vegetable-tanned leather, alligator, shell cordovan, NATO, and rubber. The versatility of the 20mm size guarantees infinite possibilities for styling and customisation.

How long does a leather strap last on the Itay Noy Maximalism MAX02?

Durability depends on the material and usage context. Structured calf or alligator straps last 3-5 years with regular maintenance (periodic cleaning and conditioning). Shell cordovan can last 5-8 years thanks to fibre density. Rubber straps have extended durability (5-7 years) with minimal maintenance required. Frequency of use and exposure to humid environments significantly affect longevity.

The next step

The right strap isn't chosen. It is built, together.

From the atelier appointment to delivery, every step is made for those who know that things done well take time. Rare leathers, one piece at a time, eighteen months of warranty.

Request an appointment →

Casati Milano · Via XX Settembre 15, Milan · by appointment only