Proper watch care
Watch care
Three tools I use every day in the atelier before handing back a piece. The difference between a glossy case at twenty years and a hazy one at three.
Technical glossary
Micro-scratches don't come from use
They come from dust rubbed across the surface. A watch put away properly at night picks up light particles — microscopic sand, textile fibers, skin sebum. When you wipe with any cloth, those particles move with the cloth and draw invisible lines that become visible twenty years later. Daily care is key: blower before cloth, specific cloth, specific solution.
No denatured alcohol, no ammonia
DIY formulas use these two agents because they're cheap and aggressive. On a watch they ruin sealing gaskets in months (you notice the case isn't water-resistant anymore when it's too late) and attack PVD/DLC treatments of sport finishes. The kit solution is Swiss-precision formulated — safe on steel, gold, titanium, ceramic, sapphire, PVD, gold plating.
Without regular cleaning, a watch ages badly
I see thirty-year-old watches that look new, and five-year-old watches with hazy cases and sweat-corroded clasps. The difference is almost always daily care: quick clean every fifteen days, deeper one every month, the habit of blowing dust away before touching the crystal. Five minutes that protect thousands of euros of original-condition watch.
Domande ricorrenti
Frequent questions
Can I use ethyl alcohol instead of the kit?
No. Pure 96% ethanol attacks synthetic rubber gaskets (NBR/Viton) that guarantee case water-resistance. Fine for surface disinfection of the crystal but if it gets into lugs or case-back it compromises sealing in 3-6 months. The kit formula uses a non-aggressive light solvent that cleans without penetrating critical points.
Does a supermarket microfiber do the same job?
Looks like it, doesn't. Cheap microfibers have 30-50 micron weave — coarse enough to trap dust and drag it across the surface. On sapphire crystals this is the main long-term cause of micro-scratches. The kit's Japanese suede has 5-7 micron weave: particles stay on the surface without touching the crystal during wiping.
How often should I clean my watch?
Quick clean every 15 days: blower + dry cloth on case and bracelet (30 seconds). Solution clean every 4-6 weeks if daily wear, every 2-3 months if collection rotation. Deep clean (blower + solution + two separate cloths case/crystal) before storing for over a month.
The next step
The right strap isn’t chosen. It is built, together.
From the atelier appointment to delivery, every step is made for those who know that things done well take time. Rare leathers, one piece at a time, eighteen months of warranty.
Request an appointment →What we offer
- We guide you through every step — with exclusive images directly from our atelier
- Over 50 artisanal steps for each strap — from leather selection to final stitching
- The time it takes to do extraordinary things — four, five weeks. Not a day less.
- An object designed to last a lifetime — cared for by us for eighteen months
- The right leather for your watch — chosen together, in the atelier, only for you
By appointment only · Milan