Bell & Ross · BR-03

Strap for BR 03-94 Heritage Ceramic

Takes 20 mm straps. Verified lug width, the straps that fit this model, and answers to the most common questions.

Lug width20 mm
Case diameter42 mm
ReferenceBR0394-HERI-CE
FamilyBR-03
MovementBell & Ross caliber BR-CAL.301 hours, minutes, small seconds | date | Chronograph
Year2015
CaseCeramic, Stainless Steel

Spring bar

Swiss Standard universal spring bars

The right category for this model · 316L steel, all lug widths 13–26 mm

Straps for the BR-03 BR0394-HERI-CE

Selected for the 20 mm lug width · workshop selection

All 20 mm straps →

The BR-03 BR0394-HERI-CE, seen from the bench

The Bell & Ross BR-03 BR0394-HERI-CE features a 42mm square case combining ceramic and stainless steel, evolved from aeronautical instrumentation design. It houses the proprietary BR-CAL.301 movement with chronograph, date indicator, and small seconds, engineered for precision legibility in extreme conditions. The 20mm lug width is standard for the BR-03 collection, enabling easy strap customization and modular aesthetic transformation without complex modifications.

Frequently asked questions

What is the lug width of the Bell & Ross BR-03 BR0394-HERI-CE?

The lug width of the Bell & Ross BR-03 BR0394-HERI-CE is 20mm. This measurement refers to the distance between the two attachment lugs on the case. To verify this precisely, use a digital calliper positioned perpendicular to the dial, measuring the internal space between the spring bars. All straps designed for 20mm lug width will fit this model perfectly.

Which strap is most suitable for the Bell & Ross BR-03 BR0394-HERI-CE?

Your choice of strap depends on intended wear and personal preference. For formal contexts, a black or dark brown alligator strap provides discreet elegance. For daily wear with visible patina development, vegetable-tanned leather in bordeaux or cognac tones emphasizes the tool-watch identity. For those seeking industrial cohesion, grey or black rubber intensifies the aeronautical character of the ceramic and steel case. Shell cordovan, with its natural luminosity, represents the perfect compromise between formality and tactile warmth.

How do you change the strap on the Bell & Ross BR-03 BR0394-HERI-CE?

Strap replacement is a straightforward operation requiring no special tools. Position the watch with the case facing upward and locate the attachment lugs on the sides of the case. Apply gentle lateral pressure to extract the spring bar from its seat, then slide off the old strap and insert the new one, ensuring perfect alignment. Repeat on the other side. If you encounter resistance, do not force it; apply a slight twisting pressure and the spring bar will yield. For complete customization, Casati Milano atelier offers bespoke work with guided updates.

Are there aftermarket straps compatible with this model?

Yes, any strap designed for a 20mm lug width is compatible with the BR0394-HERI-CE. You will find extensive online availability of ready-to-ship straps in various leathers (alligator, calf, shell cordovan, rubber) and colours. Milano Straps offers a dedicated collection for 20mm straps, customizable in length, initials, and thread colour. For a complete bespoke experience, Casati Milano atelier creates made-to-order straps with personal leather selection and an 18-month warranty.

How long does a leather strap last on the Bell & Ross BR-03 BR0394-HERI-CE?

The lifespan of a leather strap depends on material quality, frequency of use, and climatic conditions. A high-quality artisanal alligator or shell cordovan strap, with periodic maintenance (light cleaning and annual conditioning), can last 5 to 10 years. A vegetable-tanned calf strap, being more porous, may require replacement every 3 to 5 years depending on daily wear. The presence of a deployant clasp, when available, distributes tension more evenly and significantly extends the overall lifespan of the strap.

The next step

The right strap isn't chosen. It is built, together.

From the atelier appointment to delivery, every step is made for those who know that things done well take time. Rare leathers, one piece at a time, eighteen months of warranty.

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Casati Milano · Via XX Settembre 15, Milan · by appointment only