Bulgari
Bulgari Bulgari 102044
Bulgari Bulgari Bulgari 102044: strap made to measure on the watch at the Casati Milano atelier, by appointment.
Technical Specifications
Bulgari 102044102044
Bulgari caliber BVL 328 Hours, Minutes, Small Seconds | Date | Chronograph, Column wheel
The Heritage
The strap for this watch is made to measure
On the Bulgari Bulgari Bulgari the bracelet is drawn as part of the case: no catalogue strap will fit. In the atelier we take the measurements on the watch itself and build the strap on the piece — that is the work of Casati Milano.
Book a consultation →FAQ
Can you fit a standard strap to a Bulgari Bulgari 102044?
No, the bracelet is integrated into the case and doesn't accept standard straps. The attachment is proprietary. To change it, I craft a made-to-measure strap at <a href="/pages/casati-booking">Atelier Casati Milano</a>, modelled to the geometry of your case.
How does the made-to-measure strap service work for this model?
We work by appointment only at <a href="/pages/casati-booking">Atelier Casati Milano</a>. I take measurements directly from your case, study the original attachment millimetre by millimetre, and hand-craft the strap onto your watch. It's the only way to respect this architecture.
Which leather would you recommend for the Bulgari Bulgari in rose gold?
I prefer Mississippi Alligator. This watch carries imperial formality — alligator leather speaks to that architectural hardness without compromising. Alligator ages well, it patinas with dignity, and stands up to the character of the coin-edged bezel.
How long does a well-made strap last?
With daily wear and ordinary care, a quality leather strap lasts 5-7 years, sometimes longer. It depends on how you treat it: protect it from salt water, dry it after rain, and let it breathe when you're not wearing it. Leather ages like skin — over time it softens, the patina deepens.
Why was the Bulgari Bulgari revolutionary when it launched in 1977?
Because it brought the brand name directly into the bezel, engraved like a Roman inscription. It's not decoration — it's architectural identity. The double signature «BULGARI BULGARI» transforms the watch into a statement of aesthetic power, not merely a timekeeping instrument.
The next step
The right strap isn’t chosen. It is built, together.
From the atelier appointment to delivery, every step is made for those who know that things done well take time. Rare leathers, one piece at a time, eighteen months of warranty.
Request an appointment →By appointment only · Milan
The atelier's website: casatimilano.com