Baume & Mercier · Clifton

Strap for Clifton Automatic

Takes 20 mm straps. Verified lug width, the straps that fit this model, and answers to the most common questions.

Lug width20 mm
Case diameter39 mm
Reference10104 (aka: MOA10104, M0A10104)
FamilyClifton
MovementSellita caliber SW300-1 a hours, minutes, seconds | date
Year2013
CaseRed Gold

Spring bar

Swiss Standard universal spring bars

The right category for this model · 316L steel, all lug widths 13–26 mm

Straps for the Clifton 10104 (aka: MOA10104, M0A10104)

Selected for the 20 mm lug width · workshop selection

All 20 mm straps →

The Clifton 10104 (aka: MOA10104, M0A10104), seen from the bench

The Clifton reference 10104 by Baume & Mercier is equipped with the automatic Sellita SW300-1 caliber with hour, minute, second and date indication. The movement provides the essential time reading functions with a date complication. The construction follows the technical standards of the Clifton collection of the Swiss brand.

Frequently asked questions

What is the lug width of the Baume & Mercier Clifton 10104?

The lug width of the Baume & Mercier Clifton 10104 is 20 millimetres. This measurement represents the internal distance between the two lugs of the case. To verify this accurately, position a ruler between the two strap attachment points—it should measure exactly 20mm. Milano Straps supplies 20mm straps tested in laboratory conditions to guarantee perfect compatibility with your watch.

What is the best strap for the Clifton 10104 in Red Gold?

For the Clifton 10104 in Red Gold, we recommend dark brown alligator leather, which enhances the warmth of rose gold with soft, natural contrast. Shell cordovan in cognac tones represents the luxury alternative: this rare leather develops a rich patina over time that complements the evolving colour of the gold. Black vegetable-tanned calf offers contemporary sobriety, ideal for formal occasions. Your choice depends on your wearing style and usage frequency.

How do you change a watch strap?

Changing the strap on your Clifton 10104 involves three steps: (1) obtain a spring bar tool (a small V-shaped instrument with a fine tip), (2) position the watch with the strap facing upward and locate the spring-loaded pins securing the lugs to the case, (3) using the spring bar tool, gently push the pin inward to release the spring, then carefully withdraw the entire lug. Repeat on the opposite side. To install a new strap, align the holes with the case pins and push until you hear the spring click into position. If unsure, a professional watchmaker can complete this procedure in minutes.

Is an aftermarket strap compatible with the Baume & Mercier Clifton 10104?

Yes, any strap manufactured with a 20mm lug width is completely compatible with the Clifton 10104. Milano Straps produces aftermarket straps for this measurement, tested and guaranteed for construction precision. Compatibility is ensured by lug width conformance: the tolerance must be less than 0.5mm to avoid unwanted play or tension. All our 20mm straps are manufactured to these standards, preserving the aesthetic and mechanical integrity of your watch.

How long does a leather watch strap last?

The lifespan of a leather watch strap depends on the material, frequency of use, and environmental conditions. High-quality alligator leather with vegetable tanning typically lasts 3–5 years with moderate daily wear. Shell cordovan, being denser and more structured, can last 5–7 years. Calf leather has similar longevity to alligator (3–5 years). Exposure to sunlight, saltwater, and perspiration accelerates ageing. Milano Straps offers 18 months' warranty on all straps and recommends replacement when the leather begins to show cracks or structural failure. Regular maintenance with specialist conditioning creams significantly extends useful life.

The next step

The right strap isn't chosen. It is built, together.

From the atelier appointment to delivery, every step is made for those who know that things done well take time. Rare leathers, one piece at a time, eighteen months of warranty.

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Casati Milano · Via XX Settembre 15, Milan · by appointment only