TAG Heuer · Link
Strap for Link Quartz 39 Stainless Steel / Silver
Integrated bracelet: measurements, the most common questions, and the way to a made-to-measure strap.
Integrated bracelet
The TAG Heuer Link WAT1111.BA0950 (aka: WAT1111BA0950, WAT1111) is designed with a bracelet integrated into the case. For a compatible made-to-measure strap, the Casati Milano atelier builds it on your watch.
The Link WAT1111.BA0950 (aka: WAT1111BA0950, WAT1111), seen from the bench
Frequently asked questions
Can you fit a standard strap onto the TAG Heuer Link WAT1111.BA0950?
No, the bracelet is integrated into the case. The lug system is proprietary and a commercial strap won't attach. If you want to change it, I craft a bespoke piece directly in my atelier, shaping the terminal to match your case geometry precisely.
How does the bespoke strap process work for this model?
Visit <a href="/pages/casati-booking">Casati Milano</a>, by appointment only. I take measurements straight from your case, study the lug attachment, and hand-shape the leather terminal so it sits flush. It's not an adaptation—it's watchmaking tailoring.
Which leather would you recommend for the TAG Heuer Link?
Mississippi Alligator. The Link breathes sporty elegance, and this leather has structured grain, weight, that speaks well with the steel and case bracelet geometry. Alternatively, Barenia—it ages beautifully, develops a patina that tells the story of years.
How long does a well-made strap last?
With proper construction, 5-7 years of steady wear. It depends on care: avoid prolonged moisture, wipe it with soft cloth, condition it occasionally. Barenia improves with use; Alligator stays stable, though it demands more attention.
Why did TAG Heuer keep an integrated bracelet on the 1987 Link instead of standard lugs?
Because they wanted case and bracelet to speak the same formal language. The "S" links aren't decoration—they're the project's geometry. That's why a bespoke strap must respect that intention, never betray it with a rushed workaround.
The next step
The right strap isn't chosen. It is built, together.
From the atelier appointment to delivery, every step is made for those who know that things done well take time. Rare leathers, one piece at a time, eighteen months of warranty.
Request an appointment →Casati Milano · Via XX Settembre 15, Milan · by appointment only
