TAG Heuer · Link

Strap for Link Quartz 39 Stainless Steel / Silver

Integrated bracelet: measurements, the most common questions, and the way to a made-to-measure strap.

Integrated bracelet

The TAG Heuer Link WAT1111.BA0950 (aka: WAT1111BA0950, WAT1111) is designed with a bracelet integrated into the case. For a compatible made-to-measure strap, the Casati Milano atelier builds it on your watch.

Case diameter39 mm
ReferenceWAT1111.BA0950 (aka: WAT1111BA0950, WAT1111)
FamilyLink
MovementQuartz
CaseStainless Steel

Spring bar

Swiss Standard universal spring bars

The right category for this model · 316L steel, all lug widths 13–26 mm

The Link WAT1111.BA0950 (aka: WAT1111BA0950, WAT1111), seen from the bench

The TAG Heuer Link WAT1111.BA0950 represents the Swiss brand's offering in the sporty-elegant watch category. The watch is powered by a quartz movement of an unspecified caliber. The reference is also available in the WAT1111BA0950 and WAT1111 variants.

Frequently asked questions

Can you fit a standard strap onto the TAG Heuer Link WAT1111.BA0950?

No, the bracelet is integrated into the case. The lug system is proprietary and a commercial strap won't attach. If you want to change it, I craft a bespoke piece directly in my atelier, shaping the terminal to match your case geometry precisely.

How does the bespoke strap process work for this model?

Visit <a href="/pages/casati-booking">Casati Milano</a>, by appointment only. I take measurements straight from your case, study the lug attachment, and hand-shape the leather terminal so it sits flush. It's not an adaptation—it's watchmaking tailoring.

Which leather would you recommend for the TAG Heuer Link?

Mississippi Alligator. The Link breathes sporty elegance, and this leather has structured grain, weight, that speaks well with the steel and case bracelet geometry. Alternatively, Barenia—it ages beautifully, develops a patina that tells the story of years.

How long does a well-made strap last?

With proper construction, 5-7 years of steady wear. It depends on care: avoid prolonged moisture, wipe it with soft cloth, condition it occasionally. Barenia improves with use; Alligator stays stable, though it demands more attention.

Why did TAG Heuer keep an integrated bracelet on the 1987 Link instead of standard lugs?

Because they wanted case and bracelet to speak the same formal language. The "S" links aren't decoration—they're the project's geometry. That's why a bespoke strap must respect that intention, never betray it with a rushed workaround.

The next step

The right strap isn't chosen. It is built, together.

From the atelier appointment to delivery, every step is made for those who know that things done well take time. Rare leathers, one piece at a time, eighteen months of warranty.

Request an appointment →

Casati Milano · Via XX Settembre 15, Milan · by appointment only