Rolex · Datejust 31

Strap for Datejust 31 Stainless Steel / Domed - Diamond / Blue - Roman / Jubilee

Takes 16 mm straps. Verified lug width, the straps that fit this model, and answers to the most common questions.

Lug width16 mm
Case diameter31 mm
Reference278344RBR-0036
FamilyDatejust 31
MovementRolex caliber 2236 hours, minutes, seconds | date | chronometer
Year2021
CaseWhite Gold, Stainless Steel

Spring bar

Spring bars for Rolex

The right category for this model · choose the 16 mm size

Straps for the Datejust 31 278344RBR-0036

Selected for the 16 mm lug width

All 16 mm straps →

The Datejust 31 278344RBR-0036, seen from the bench

The Rolex Datejust 31 reference 278344RBR-0036 combines a 31mm case in white gold 18k and Oystersteel (white Rolesor) with a fluted diamond-set bezel and blue dial featuring Roman numerals. Powered by the in-house Rolex caliber 2236 COSC certified chronometer with over 55 hours power reserve, it features a Twinlock crown and magnifying cyclops at 3 o'clock date window. The 16mm lug width requires a proportioned strap to maintain visual balance with the compact case diameter.

Frequently asked questions

What is the lug width of the Rolex Datejust 31 278344RBR-0036?

The lug width of the Rolex Datejust 31 278344RBR-0036 is 16mm. This measurement is taken with a digital calliper by measuring the internal distance between the two lugs directly at the case body. Any strap intended for this reference must have a 16mm attachment width to ensure correct and secure fitment.

What is the best strap for the Rolex Datejust 31 278344RBR-0036?

For the Datejust 31 278344RBR-0036 in white Rolesor with a diamond-set bezel, the most suitable materials are smooth-belly alligator for formal and elegant occasions, box-calf leather with vegetable tanning for everyday wear that develops a personal patina over time, and shell cordovan for those seeking a rare, compact material. For sport or aquatic contexts, a vulcanised rubber strap in 16mm is the most practical choice.

How do you change the strap on the Rolex Datejust 31 278344RBR-0036?

To replace the strap on the Datejust 31 278344RBR-0036, a proper springbar tool is required to release the spring bars securing the strap to the lugs. Care must be taken to avoid scratching the white gold case: it is advisable to protect the lugs with masking tape before proceeding, or to entrust the operation to a watchmaker or the Casati Milano atelier.

Is there an aftermarket strap compatible with the Rolex Datejust 31 278344RBR-0036?

Yes. Aftermarket straps with a 16mm lug width are fully compatible with the Rolex Datejust 31 278344RBR-0036, provided the spring bars have the correct diameter for Rolex lugs. Milano Straps offers a selection of handcrafted 16mm straps, available bespoke or ready to purchase online, compatible with this reference without any modification to the case.

How long does a leather strap last on a Rolex Datejust 31?

The lifespan of a leather strap depends on the material, tanning method and usage habits. A quality alligator strap with vegetable tanning, worn daily with proper care — avoiding prolonged contact with water and perspiration — will retain its shape and colour for 3 to 5 years. Shell cordovan, due to its dense fibre structure, tends to last even longer. Rotating between several straps and storing them correctly can significantly extend their service life.

The next step

The right strap isn't chosen. It is built, together.

From the atelier appointment to delivery, every step is made for those who know that things done well take time. Rare leathers, one piece at a time, eighteen months of warranty.

Request an appointment →

Casati Milano · Via XX Settembre 15, Milan · by appointment only