Rolex · Datejust 31

Strap for Datejust 31 White Gold Diamond / Red Gradient - Diamond

Takes 16 mm straps. Verified lug width, the straps that fit this model, and answers to the most common questions.

Lug width16 mm
Case diameter31 mm
Reference278289RBR-0028
FamilyDatejust 31
MovementRolex caliber 2236 hours, minutes, seconds | date | chronometer
Year2025
CaseWhite Gold

Spring bar

Spring bars for Rolex

The right category for this model · choose the 16 mm size

Straps for the Datejust 31 278289RBR-0028

Selected for the 16 mm lug width

All 16 mm straps →

The Datejust 31 278289RBR-0028, seen from the bench

The Datejust 31 represents the feminine version of the Rolex Datejust collection. It is equipped with the automatic Caliber 2236 with chronometer certification and date indication. 31mm case with 16mm lugs.

Frequently asked questions

What is the lug width of the Rolex Datejust 31 278289RBR-0028?

The Rolex Datejust 31 ref. 278289RBR-0028 has a lug width of 16mm. This measurement corresponds to the internal gap between the two lugs of the case and determines the exact width any replacement strap must have in order to fit correctly without forcing or lateral play.

What is the best strap for the Rolex Datejust 31 278289RBR-0028?

For a white gold case with a diamond-set bezel, a vegetable-tanned alligator strap with belly grain is the most coherent choice: the symmetrical scale texture complements the preciousness of the metal. Alternatively, smooth box-calf leather or shell cordovan offer elegance with a more restrained register. A white gold deployant clasp completes the pairing impeccably.

How do you change the strap on a Rolex Datejust 31?

To replace the bracelet or strap on the Datejust 31, a flat-tipped springbar tool is required to compress and remove the springbars housed within the lugs. Care must be taken not to scratch the white gold case: it is advisable to protect the case with low-tack masking tape or to entrust the operation to a watchmaker or the Casati Milano atelier.

Are there aftermarket straps compatible with the Rolex Datejust 31 278289RBR-0028?

Yes. The aftermarket offers 16mm-wide straps compatible with this reference in various materials — leather, alligator, rubber, NATO — provided the lug width is precisely 16mm. Milano Straps offers a curated selection of artisan-made 16mm straps, with options available for immediate dispatch or fully bespoke through the Casati Milano atelier.

How long does a leather strap last on a Rolex Datejust 31?

The longevity of a leather strap depends on the quality of the tanning, frequency of wear, and exposure to perspiration and moisture. A high-quality vegetable-tanned alligator strap, rotated between several watches and regularly conditioned with a leather cream, can last between 3 and 6 years while developing a rich patina. Box-calf and shell cordovan follow similar timelines. Milano Straps provides an 18-month guarantee against manufacturing defects on all its straps.

The next step

The right strap isn't chosen. It is built, together.

From the atelier appointment to delivery, every step is made for those who know that things done well take time. Rare leathers, one piece at a time, eighteen months of warranty.

Request an appointment →

Casati Milano · Via XX Settembre 15, Milan · by appointment only