Rolex · Datejust 31
Strap for Datejust 31 White Gold Diamond / Aubergine - Roman
Takes 16 mm straps. Verified lug width, the straps that fit this model, and answers to the most common questions.
Lug width
Straps for the Datejust 31 278289rbr-0019
Selected for the 16 mm lug width
The Datejust 31 278289rbr-0019, seen from the bench
Frequently asked questions
What is the lug width of the Rolex Datejust 31 278289rbr-0019?
The lug width of the Rolex Datejust 31 reference 278289rbr-0019 is 16 millimetres. This specific measurement represents the internal distance between the two spring bars at the extremities of the case. It is essential to verify this lug width before purchasing a replacement strap, as an incorrectly sized strap will not secure properly to the watch lugs.
Which strap material is best suited for the white gold Rolex Datejust 31?
For the Rolex Datejust 31 278289rbr-0019 in white gold, alligator leather represents the most conservative and formal choice, with natural scutes and regular texture that enhance the elegance of the precious metal. Vegetable-tanned calf leather offers greater versatility and develops a fascinating natural patina over time. Shell cordovan, if you are experienced with exotic leathers, delivers unique chromatic depth. For summer or casual contexts, silk NATO straps or rubber straps maintain elegant proportions. The 16mm lug width allows frequent experimentation.
How do I change the strap on the Datejust 31 278289rbr-0019?
Strap replacement requires a specific tool: a thin-bladed screwdriver for the spring bars located at the case extremities beneath the lugs. Position the watch face down, insert the blade into the small lateral hole of the spring bar, and apply gentle pressure to release it outward. Once the bar is extracted, the original strap loosens naturally. Reverse the procedure with your new strap. If you lack experience, specialised ateliers like Casati Milano can execute the change in minutes.
Can I use a third-party aftermarket strap on my Rolex Datejust 31?
Yes, you may use a high-quality aftermarket strap on the Rolex Datejust 31 278289rbr-0019, provided the lug width is precisely 16 millimetres. Artisanal straps crafted by specialist ateliers, such as those available in the Milano Straps catalogue, guarantee noble materials (alligator, vegetable-tanned calf, shell cordovan) and meticulous construction. Replacing the factory strap with a personalised alternative does not compromise the Rolex warranty.
What is the typical lifespan of a leather strap for the Datejust 31?
The lifespan of a leather strap depends on material composition and frequency of use. An alligator strap, if properly maintained, may last 5-7 years. Vegetable-tanned calf leather, being softer and subject to visible ageing, typically requires replacement after 4-6 years of daily wear. Shell cordovan is more durable and may exceed 7 years. To extend strap longevity, avoid prolonged exposure to humidity and direct sunlight, and occasionally apply a protective balm specific to your leather type. Artisanal ateliers offer restoration and maintenance services.
The next step
The right strap isn't chosen. It is built, together.
From the atelier appointment to delivery, every step is made for those who know that things done well take time. Rare leathers, one piece at a time, eighteen months of warranty.
Request an appointment →Casati Milano · Via XX Settembre 15, Milan · by appointment only

