Rolex · Datejust 31
Strap for Datejust 31 White Gold Diamond / Pink
Takes 16 mm straps. Verified lug width, the straps that fit this model, and answers to the most common questions.
Lug width
Straps for the Datejust 31 278289rbr-0013
Selected for the 16 mm lug width
The Datejust 31 278289rbr-0013, seen from the bench
Frequently asked questions
What is the lug width of the Rolex Datejust 31 278289rbr-0013?
The lug width is 16mm, measured precisely between the lugs where the strap attaches to the case. This is the standard dimension for modern feminine Datejust models. A frequent error involves confusing lug width with strap thickness; the 16mm measurement refers strictly to the distance between the case lugs, not to the leather structure itself.
Which strap is best suited for the white gold Datejust 31?
To enhance the cool elegance of white gold, we recommend alligator in vegetable tanning (which develops natural patina over time) or dark brown shell cordovan. Both create visual contrast without chromatic imbalance. For a more contemporary aesthetic, a navy NATO-style calf offers daily versatility whilst maintaining distinction against traditional options.
How do I change the strap on a Rolex Datejust 31?
You will need a quality spring bar tool—this is not an area to economise. Insert the tool into the slot on the lug, gently lift the elastic pin and slide the old strap away from the lug. Repeat on the opposite side. When installing the new strap, ensure the fixing pin is fully seated and parallel to the lug, avoiding rotation that would compromise security. If you are unfamiliar with this procedure, consult an authorised Rolex service centre or specialist watchmaker.
Is a high-quality aftermarket strap compatible with the 278289rbr-0013?
Yes, provided the lug width is precisely 16mm. A high-quality artisanal aftermarket strap does not compromise the value or integrity of the timepiece; conversely, it allows personalisation according to the owner's taste. Verify that the strap is constructed with premium leathers (alligator, cordovan, vat-dyed calf) and features metal lugs (steel, gold, silver) to prevent premature wear of the case spring pins.
How long does a natural leather strap last on a daily-worn watch?
This depends on the material and usage patterns. Vegetable-tanned alligator resists 4-6 years with daily wear; shell cordovan 5-8 years thanks to its superior fibre structure; classic calf leather 3-4 years. Humidity, chlorine and direct sunlight reduce lifespan significantly. Basic maintenance—monthly cleaning with a dry cloth, avoiding swimming pools—substantially extends strap life. Many Rolex owners change straps every 2-3 years for aesthetic reasons rather than structural failure.
The next step
The right strap isn't chosen. It is built, together.
From the atelier appointment to delivery, every step is made for those who know that things done well take time. Rare leathers, one piece at a time, eighteen months of warranty.
Request an appointment →Casati Milano · Via XX Settembre 15, Milan · by appointment only

