Rolex · Datejust 31
Strap for Datejust 31 Rose Gold / Diamond / Butterfly / President
Takes 16 mm straps. Verified lug width, the straps that fit this model, and answers to the most common questions.
Lug width
Straps for the Datejust 31 278285rbr-0010
Selected for the 16 mm lug width
The Datejust 31 278285rbr-0010, seen from the bench
Frequently asked questions
What is the lug width of the Rolex Datejust 31 278285rbr-0010?
The lug width of the Rolex Datejust 31 278285rbr-0010 is 16 millimetres. This width is specific to the 31-millimetre case diameter models and is determined by the proportional calculation of the lugs relative to the middle case. To verify the measurement, measure the internal distance between the two lug shoulders using a digital calliper.
What is the best strap for a Datejust 31 278285rbr-0010 in Everose gold?
Alligator remains the supreme choice for this reference. For Everose gold, the most harmonious tones are cognac brown, medium brown, and dark burgundy, which create chromatic continuity with the metal. Alternatively, vegetable-tanned calfskin in cognac or burgundy offers greater longevity and develops a patina that ages beautifully alongside the watch.
How do I change the strap on a Datejust 31 278285rbr-0010?
Changing the strap requires a springbar tool (specialised pointed instrument with retractable tip) and a delicate surface. Insert the tool's tip into the small lateral notch on the lug, push outward to release it from the case, and withdraw the strap. Repeat on the opposite side. To refit the new 16mm strap, align the lug to the case and press gently until you hear the locking click. If uncertain, consult a certified watchmaker.
Can I use a generic aftermarket strap on this model?
No. The Datejust 31 278285rbr-0010 specifically requires a strap with a 16-millimetre lug width. Standard straps in 18mm or 20mm widths do not physically fit the case lugs. You must select a strap calibrated to 16mm, such as the bespoke options available on milanostraps.it in the dedicated collection.
How long does a leather strap last on a Datejust 31?
Durability depends on the material and usage. A quality alligator strap, with ordinary care, lasts 3-5 years before requiring replacement. Vegetable-tanned calfskin may last longer (5-7 years) owing to the greater resistance of tannins. Replacement becomes necessary when the leather loses elasticity, cracks, or the buckle wears. Keep it dry, avoid prolonged sun exposure, and rotating with other straps extends product lifespan.
The next step
The right strap isn't chosen. It is built, together.
From the atelier appointment to delivery, every step is made for those who know that things done well take time. Rare leathers, one piece at a time, eighteen months of warranty.
Request an appointment →Casati Milano · Via XX Settembre 15, Milan · by appointment only

