Rolex · Datejust 31

Strap for Datejust 31 Stainless Steel Fluted / Jubilee / Pink - Roman

Takes 16 mm straps. Verified lug width, the straps that fit this model, and answers to the most common questions.

Lug width16 mm
Case diameter31 mm
Reference278274-0024
FamilyDatejust 31
MovementRolex caliber 2236 Hours, Minutes, Seconds | Date | Chronometer
CaseWhite Gold, Stainless Steel

Spring bar

Spring bars for Rolex

The right category for this model · choose the 16 mm size

Straps for the Datejust 31 278274-0024

Selected for the 16 mm lug width

All 16 mm straps →

The Datejust 31 278274-0024, seen from the bench

The Rolex Datejust 31 278274-0024 is the contemporary evolution of a timepiece that defined watchmaking elegance standards since 1945. This 31mm white gold 18K and Oystersteel model features a fluted bezel, opaline dial, and oystersteel Jubilee bracelet with 16mm lug width. Powered by the Rolex caliber 2236, a COSC-certified automatic movement with bidirectional winding, synthetic rubies, and precious metal rotor, it delivers precision between -2 and +2 seconds per day. Water-resistant to 100 meters.

Frequently asked questions

What is the exact lug width of the Rolex Datejust 31 278274-0024?

The Rolex Datejust 31 reference 278274-0024 features a lug width of 16 millimetres. This measurement represents the inter-lug spacing measured internally from one lug shoulder to the other. It is essential to verify this dimension with a digital calliper before ordering an aftermarket strap, as even minor variations (15mm or 17mm) would result in structural incompatibility with the strap's spring bars.

Which strap is best suited for the Datejust 31 278274-0024?

For a case in white gold and Oystersteel of this refinement, vegetable-tanned alligator remains the absolute reference choice. The natural and irregular grain of alligator creates a diffusive texture that does not clash with the delicate reflections of white gold. Alternatively, vegetable-tanned calf with natural bloom offers a smooth surface capable of developing deep patina over time. Shell cordovan, for those seeking the utmost density and luxury, represents the qualitative apex. The strap width must be 15.5–15.8mm at the widest point, tapering slightly toward the spring bars to ensure smooth insertion.

How do you change the strap on a Rolex Datejust 31?

Changing the strap on a Datejust 31 requires the use of a spring bar tool. Position the watch on a soft surface to prevent scratching. Insert the tool into the gap between the lug and the strap, pressing gently downward to compress the internal spring-loaded pin. Extract the pin completely, remove the old strap and insert the new one by aligning the pin holes. Press the pin until you hear or feel the locking click. Repeat for the other side. Never use improvised tools that might scratch the case.

Can an aftermarket strap be fitted to this Datejust 31?

Yes, any strap with a 16mm lug width and 1.8mm diameter spring bars is compatible with the Datejust 31 278274-0024. Artisanal straps manufactured in Italy to Haute Couture standards maintain identical structural proportions to original Rolex straps. Milano Straps offers a collection of 16mm straps in alligator, vegetable-tanned calf, and shell cordovan, all engineered for this specific lug width. Always verify exact dimensions with the vendor before purchase.

How long does a leather strap last on a Datejust 31 with daily wear?

The lifespan of a leather strap depends on frequency of wear, exposure to humidity, and the chosen material. An alligator strap in vegetable tanning, if worn daily on a wrist with normal perspiration, maintains optimal functionality for 4–6 years. Vegetable-tanned leather develops patina and natural micro-creasing, but does not lose water resistance if properly maintained. Shell cordovan, owing to its monolithic density, resists degradation for 7–10 years under normal conditions. Vegetable-tanned calf occupies an intermediate position with an average lifespan of 5–7 years. Prolonged direct sunlight exposure or constant humidity sources (showering, seawater) accelerate ageing. Periodic maintenance with leather cream formulated for vegetable-tanned leather significantly extends longevity.

The next step

The right strap isn't chosen. It is built, together.

From the atelier appointment to delivery, every step is made for those who know that things done well take time. Rare leathers, one piece at a time, eighteen months of warranty.

Request an appointment →

Casati Milano · Via XX Settembre 15, Milan · by appointment only