Rolex · Datejust 31
Strap for Datejust 31 Stainless Steel Fluted / Jubilee / Silver
Takes 16 mm straps. Verified lug width, the straps that fit this model, and answers to the most common questions.
Lug width
Straps for the Datejust 31 278274-0012
Selected for the 16 mm lug width
The Datejust 31 278274-0012, seen from the bench
Frequently asked questions
What is the lug width of the Rolex Datejust 31 278274-0012?
The lug width (ansa width) of the Rolex Datejust 31 278274-0012 is 16 millimetres. This measurement represents the distance between the horizontal lug pins that accommodate the strap. For perfect compatibility, precise measurement with a calliper gauge is essential, as even 0.2mm deviations result in imperfect fitment.
Which strap is best suited to the Datejust 31 278274-0012?
For the bi-metal Datejust 31, alligator remains the finest choice: its irregular grain naturally complements the white gold and Oystersteel reflections. Shell cordovan represents the meditative option, developing a profound patina over time. For sporting contexts, a natural vulcanised rubber strap offers water resistance and practicality without aesthetic compromise.
How do you change the strap on a Rolex Datejust 31?
Strap replacement requires removal of the lug pins using a spring bar tool. Position the small hook tip on the lateral groove of the pin, apply gentle downward pressure to retract the internal spring, extract the pin and replace it. For the Datejust 31 with 16mm lugs, ensure the new pins are compatible and of identical length (typically 16-17mm). We recommend entrusting the operation to a watchmaker if you lack experience.
Is the Datejust 31 278274-0012 strap compatible with aftermarket options?
Yes, the Datejust 31 278274-0012 is compatible with any 16-millimetre lug width strap, provided the pins are of identical length. Artisanal straps of superior quality—crafted in alligator, shell cordovan or vegetable-tanned leather—offer an opportunity to personalise your timepiece with materials often superior to the original bracelet, whilst preserving the authentication of the case and movement.
What is the average lifespan of a leather strap on a Rolex Datejust 31?
The lifespan of a leather strap depends on tanning quality and daily use. Alligator on vegetable tannage, subjected to ordinary maintenance (drying and aeration), can last 3-5 years under standard usage conditions. Shell cordovan, owing to its dense fibro-protein structure, is more resilient and may reach 5-7 years. Natural vulcanised rubber resists 4-6 years. To extend strap life, avoid prolonged exposure to moisture, chemical solvents and direct sunlight, and rotate straps with other models to reduce localised wear.
The next step
The right strap isn't chosen. It is built, together.
From the atelier appointment to delivery, every step is made for those who know that things done well take time. Rare leathers, one piece at a time, eighteen months of warranty.
Request an appointment →Casati Milano · Via XX Settembre 15, Milan · by appointment only

