Rolex · Datejust 31
Strap for Datejust 31 Yellow Gold / Fluted / Olive - Diamond / President
Takes 16 mm straps. Verified lug width, the straps that fit this model, and answers to the most common questions.
Lug width
Straps for the Datejust 31 278278-0011
Selected for the 16 mm lug width
The Datejust 31 278278-0011, seen from the bench
Frequently asked questions
What is the exact lug width of the Rolex Datejust 31 ref. 278278-0011?
The lug width of the Rolex Datejust 31 278278-0011 is 16mm. This measurement is critical for compatibility with any aftermarket strap. To measure accurately, position a digital calliper perpendicular to the lugs at the attachment point: you will obtain 16mm as the standard value. A tolerance of ±0.2mm is acceptable in practice, but 16mm remains the Rolex construction specification.
Which strap material is best suited to the Rolex Datejust 31 278278-0011 in yellow gold?
For the 278278-0011 in yellow gold, alligator leather of butt-grade quality represents the most elegant choice: exotic leather with fine grain that combines construction rigour with tactile softness. Valid alternatives include vegetable-tanned calf, which ages with a fascinating patina, and shell cordovan in cognac tones, which develops an amber patina over time. For more dynamic options, a jacquard NATO in navy blue offers versatility whilst maintaining aesthetic coherence with the watch's sport-elegant nature.
How do you change the strap on a Rolex Datejust 31?
Changing the strap on a Datejust 31 requires specific tools to avoid damage to the case. Use a spring bar removal tool, inserting it gently between the lug and the support spring. Press inward to release the spring, then extract the spring bar. Repeat on the other side. Insert the new strap by snapping the springs into the designated seats. If you lack experience, entrust the operation to a qualified watchmaker to preserve case integrity.
Is an aftermarket strap compatible with the Rolex Datejust 31 278278-0011?
Yes, any strap designed for 16mm lug width is compatible with the 278278-0011. However, construction quality varies significantly between suppliers. The finest aftermarket straps employ noble leathers (alligator, calf, shell cordovan) and metallurgical finishes in stainless steel or solid gold. Milano Straps provides bespoke artisanal solutions, allowing you to personally select leather at the Casati Milano atelier whilst guaranteeing construction quality comparable to original Rolex pieces.
What is the average lifespan of a natural leather strap on a Rolex?
A high-quality natural leather strap (alligator, calf, shell cordovan) typically lasts 3-5 years on a Rolex with daily use. Longevity depends on frequency of wear, exposure to UV rays, humidity and tanning type. Vegetable tanning ages more elegantly than synthetic alternatives, generating a characteristic patina. Proper maintenance—gentle cleaning and occasional hydration with specialised creams—extends strap longevity. Milano Straps offers an 18-month warranty against manufacturing defects, covering initial construction issues.
The next step
The right strap isn't chosen. It is built, together.
From the atelier appointment to delivery, every step is made for those who know that things done well take time. Rare leathers, one piece at a time, eighteen months of warranty.
Request an appointment →Casati Milano · Via XX Settembre 15, Milan · by appointment only

