Glossary · Materials
Fire branding
Definition
Fire branding is a technique that fascinates me for its ability to give straps uniqueness and authenticity. Using heat and pressure, a design or logo is pressed into the leather surface, creating a distinctive visual and tactile effect. This practice has ancient roots and continues to be valued for its ability to personalise and enhance natural materials. When choosing straps, fire branding becomes a distinguishing feature, ideal for those seeking an accessory that tells a story. For Milano Straps straps, fire branding is available in various sizes and materials, perfect for those who want an artisanal touch. Want to feel the grain on your wrist? Discover Milano Straps' Fire Branding straps → https://milanostraps.it/collections/cinturini-orologi-in-pelle-marchio-a-fuoco
Frequently asked questions
What is Fire branding?
Fire branding is a technique that fascinates me for its ability to give straps uniqueness and authenticity. Also known as hot stamping, scorching, or fire engraving.
Why choose Fire branding for a Milano Straps strap?
Because I only select leathers that are traceable and hand-finished: they feel soft against the skin, resist sweat and develop an elegant patina with use.
How do I pair Fire branding with my watch?
I pair it with vintage and contemporary cases, choosing the right thickness and a hypoallergenic lining to respect the character of the timepiece.
The next step
The right strap isn't chosen. It is built, together.
From the atelier appointment to delivery, every step is made for those who know that things done well take time. Rare leathers, one piece at a time, eighteen months of warranty.
Request an appointment →Casati Milano · Via XX Settembre 15, Milan · by appointment only
The atelier's website: casatimilano.com