Glossary · Techniques
Hot Branding
Definition
Hot branding is a technique that fascinates me for its ability to combine tradition and personalisation. Using heat and pressure, a logo or design is imprinted onto the leather, creating a lasting and distinctive effect. This technique is essential for anyone who, like me, looks for straps that tell a unique story. The choice of hot branding influences the selection of straps, as it adds an artisanal touch that enhances every piece. For Milano Straps straps, hot branding is a signature of authenticity and quality. Hook: Discover straps with hot branding made to measure for you → /collections/cinturini-marchio-a-fuoco Find out more about the technique on the Milano Straps Magazine → https://milanostraps.it/blogs/orologeria
Frequently asked questions
Why branding and not printing?
Hot branding is a traditional technique that creates a permanent and discreet impression in the leather, unlike an ink print that can fade or crack. It is a mark that ages with the strap.
What does this mark guarantee?
It guarantees that the strap has passed all our quality checks and that it is an authentic product of our workshop, made according to our artisanal philosophy.
How does the hot-branded impression hold up over time?
The hot-branded impression is permanent and requires no specific maintenance, withstanding everyday wear and the natural ageing of the leather. Over time, the mark may develop a natural patina that blends with the strap as it evolves, always keeping its legibility and distinctive character.
The next step
The right strap isn't chosen. It is built, together.
From the atelier appointment to delivery, every step is made for those who know that things done well take time. Rare leathers, one piece at a time, eighteen months of warranty.
Request an appointment →Casati Milano · Via XX Settembre 15, Milan · by appointment only
The atelier's website: casatimilano.com